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Market Research - France

price: contact company for price

Our experience includes<

All types of qualitative studies and international/transcultural studies, such as:

• Exploratory studies

• Brand and product range research

• Marketing mix studies

• Concept tests

• Creative research and brainstormings

• Ad and packaging tests

• Qualitative blogging

• Online and e-mail groups

Our philosophy:

In'Sens provides expert consultancy in international and cross-cultural research.

Our specialty: a precise and operational focus on cultural differences:

- Rather than ignoring or hiding these cultural differences, we go out of our way to identify them...

- We then analyse them and explain their 'reason why' (whether it's about a culinary tradition, or socio-economic facts)

- And finally, we propose actionable routes that take these different attitudes and behaviours into account while challenging them.

For multi-country studies, we mostly work in synergy with our long-term partners.

This close cooperation is especially important in countries with a different cultural background such as China or Japan, where the cultural context may sometimes seem impenetrable.

Alongside technical know-how in moderation, analysis and methodology, this partnership entails constant exchange and dialogue throughout the duration of the study.

Countries we have studied and coordinated since 2003:

> Belgium

> Brazil

> China

> Czech Republic

> France

> Germany

> Italy

> Japan

> Korea

> Poland

> Romania

> Russia

> Spain

> Taiwan

> Thailand

> United Kingdom

> United States

Our partners :

We work with long-established partners and contacts throughout Europe, North America and Asia.

One of our advantages as a small independent structure lies in the scope we have in choosing the partners best-suited to the subject and specifics of each study.

The coordination of international studies:

The organisation and coordination of international studies is always managed by In'Sens in Paris.

In consultation with the client, and according to the research issue in hand, we decide whether the fieldwork requires personal follow-up by a research director.

For follow-up and coordination, we work with our bi-cultural colleagues.

Generally speaking, we integrate the local point of view by asking our partners to provide a local report. This report is complemented by debriefing sessions before, during and after the fieldwork.

• This means we benefit from know-how and expertise rooted in the country where the fieldwork is taking place

• Next, we place these local points of view in perspective

• During the analysis process, we are careful to integrate differences in perception attributable to local cultural contexts

The international summary is written up by In'Sens in Paris.

Our methods

All qualitative methods are applied by a multilingual, multidisciplinary team drawing its expertise from a variety of fields: marketing, research, psychology, journalism, literature and creativity.

As a result, our clients are provided with advice and an approach tailored to suit their specific needs, and we are always willing to combine or adapt qualitative methods as required.

Facilities

According to the particular needs and target groups, we offer the most suitable viewing facilities in town. Wherever the town may be.

Simultaneous translation

Our translators have solid group experience and offer the best simultaneous translation possible.

Recruitment

We apply several types of recruitment. We can recruit 'from the street' or work with our partners for phone recruitment of difficult targets or B-to-B targets.

Our clients:

Food industry: Unilever, Teekanne

Beauty & Health: L'Oréal (Biotherm, L'Oréal Maquillage, Shu Uemura), GN Resound

Media & IT: RFI, Ubisoft, Logitech, Digitas, Euranet

Foreign Research Institutes: Rheingold (Cologne, Germany), Perception Research Services (New York, USA), Marketing Research Partners (Milan, Italy), Ulveman Explorative (Høje Taastrup, Denmark)

Market Research

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Company Contact:


  • Phone: 0033140266106

  • Address: 1 rue Ambroise Thomas, Paris, France

  • Email: Email


Published date: September 6, 2012 -

  • Business Description: Our concept: "Le Qualitatif Autrement", a new spin on qualitative research

    Our mission is to carry out international and cross cultural studies for our French and Foreign clients.

    • We organise, supervise and analyse multi country studies in Europe, the U.S. and Asia;

    • We help clients understand the French market, where needed;

    • We moderate focus groups, one on ones, triads and brainstormings, mainly in France and Germany, but also throughout Europe and worldwide.

    Our edge:

    Solid experience in the coordination and analysis of international research and, of course, in qualitative research methodology.

    Our sensitivity to cross cultural differences, nourished by personal experience.

    Our curiosity, our passion for listening, understanding and sharing our insights with clients.

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